You installed your web analytics solution, and have tons of metrics at your disposable, now what?

Just start with a few key indicators. For these few figures take the first answer to these questions.

Why do you have your website?

What are your goals?

These two questions will give you a good start to the values that most of the benefit will be determined. They will help you get the kind of site you have and what you want the site to offer at the end of the day, so you can stay focused and not get track with the numerous data available.

To start your gaze Total Unique Visitors and the total number of visits. These are two key figures should be based on how much traffic your site to try to understand experiences in a defined time period. The two figures also serves as the basis for many other metrics available. Consider going out unique visitors and visits only to the extent in which I tell you, “health” of your website. You need the data that will tell you whether your goals are met. There are many types of websites, but because of this article, I will declare to them can be attributed to two objectives, trading and non-commerce.

For the start-commerce sites, by clicking on revenue, return on investment (ROI) and conversion rate metrics. These indicators show you the bottom line, how much you make by how much you are spending and the percentage of visits, and to order. Once you become comfortable with these metrics start tracking bounce rate, Top Landing Pages, Visitor Loyalty, and Top Exit Pages. Bounce rate will show you how many people leave, and without anywhere else. With commerce sites is great, because the proportion of potential customers that do not even bother to show another side. If you are a large percentage (over 50%) Bouncing as you need, can have your landing page to fix. Determine your top landing pages is important because in these days of search engines each page can be used as “home page”. You can see that very few people you actually enter your site from the home page. Visitor Loyalty shows you how many of your visitors are repeat visitors to the frequency, this button if you have a website where you are on the people back and several purchases. This metric goes a long way to determine how engaged your customer really is. Top Exit Pages is advantageous because it can provide some nuggets of gold. This ratio can tell you where it may be a leak on your site if you have too many steps in the order, or if they have a section completely turning off people. After you use these figures and have them as the KPIs in your report, you can do more long-tailed analysis with a view to find such slogans, the duration of the session, and references.

For non-commerce sites or blog sites, metrics can appear meaningless or a waste of time, but still valuable data to see where your visitors come from, whether they work, leave immediately, and what is consumed the most. As a non-commerce site, you can build the community are interested or you can outposts where your blog marketing, and it is beneficial to see if you traffic that have benefited from this site. Analytics helps to answer the question of whether your traffic has all the new visitors, returning visitors, or a combination of both. The key figures, you should find Unique Visitors, Visits, Repeat Visitors, Visitor Loyalty, and session depth are. All these figures to say how much would you follow, and if they are employed. After establishing a level of comfort to begin integrating agents, top landing pages and keyword search. These metrics will help you understand where your visitors come from and how they get to your site.

There you have it, only a few measurements are all you need to understand when doing your site than you wanted. Remember, it’s easy to confuse with meaningless metrics. Try to be with those who you the best barometers for the health of your site and then stick to start over time to determine the other metrics that will help with long tails.

Editor Tips

You’d be surprised how little work around web analytics packages exactly that. Of fairness, it is a hard code for. Some systems can handle it, because they work in GMT, then convert the time to visit the place of reporting.

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There are dozens (possibly) the implementation of decisions taken in the compilation of a package that affect the counting method of analysis used by any package. The discussion that we provided above is about the different types of first-party cookie implementation only one example.